In simple terms , that is, the entire market ( Hangzhou market and this article only half as far as the door Yongkang ) brand management for different emphases . For example, brands, or some famous gate prices, top to bottom, until the dealer , because there are thicker than the strong brand heritage , so the sales channel does not exist too much to worry about . They pay attention to those who , capacity only, though , the doors of enterprises for their capacity to expand or maintain the status quo have considered some time ago Yongkang door enterprise group in 2013 Boao Real Estate Forum to learn proves that it be considered .
The second and third tier brands, and processes in the entire multi- brand marketing investment is lacking , sometimes even awkward , not comfortable retreat . Although both brands into the camp of ambition, but after some effort , or feel hopeless competition , or because of internal problems , or operator error , or because planning is not fine , etc., etc. , and brands that missed , then has been hovering in the second and third .
Whether brands, or second and third tier brands , are required to be raised to a high degree of brand marketing , I mentioned several times that " prices have the right to speak " , and the price is right to speak erected by brand . This highlights the importance of the brand .
Rome was not built in a day , brands need to accumulate long-term business in order to become a real loud brand. First-line anti-theft door prices, since the brand has a certain height , then more must strive to do is how to maintain the brand image, rather than rest on its laurels , relying on existing brands to eat. Of course , rice or eat , then have to maintain the brand allows us to eat . I had to call some of the quite well known security door dealers to ask questions the identity of the purchaser price. How attitude is not to say , its just the price, and at the scene saw the price tag big difference unusual. This is one of the brand as a non-maintenance , as a distributor , you should be proud to have a certain brand , while trying to maintain the brand. Thus both for consumers or for their own enterprises and doors , it is a good thing . The whopper that do different, no matter how many excuses you , in short, is his own brand stepped on his foot .
This issue is the need for close cooperation between a gate prices with the dealer . Meanwhile , it is stated in the brand management enterprise security door process to a chain, closely cooperate with efforts to maintain.
As regards the second and third tier brands, will also not sell ourselves short , just a little bit of accumulation , the brand will eventually be large . Assuming Door brands such as official position , then there is definitely an official drop up there , do well on the rise , do not drop it , did not even have to do that. The right to promotion , only consumers have .
So, how to make the second and third gate prices more influential brand ?
First of all, I think a breakthrough in sales. The problem is that a second-tier cities have brands of security doors galloping prices in the battlefield . Door tier enterprises to play together, it is necessary, but not blindly go all out , you can also thorough four-tier cities and even towns Well, to second and third tier brands, for three or four lines of the city, which is Sun Bin to Si Si in the next thought . As long as good quality, the price is right , the prospect is very broad.
Here's a brief talk about how the brand dealers operate this ring before becoming the county market sales position .
Door brand before entering the regional market , you should first conduct a comprehensive survey of the market , in order to break the market faster and better , you need to analyze competing brands , to find their own unique brand positioning , including price , brand appeal finest , with its own resources effective segmentation, defining your unique product or service , in order to find their own blue ocean .
Regional market is also a point not missing security door dealers , distributors how to operate the brand market sales position before becoming the county , the problem seems every security door business with dealers to consider.
On regional markets where capacity planning is the key to whether the regional distribution breakthrough . Regional market planning is the brand operation strategy overall regional market arrangements and targeted manner suitable to the regional market to build sales system . According to local economic development, macroeconomic factors such as consumer spending habits , to accurately determine the potential of the local market , according to colleagues of other brands in the local market operating conditions, to determine the brand strategy into the local regional markets .
If the high-end brand development is good, then the local has a certain brand of consumer security door concept can be taken to follow up the various partial breakthrough beyond the overall strategy ; poor operation if the local high-end brands , the larger market opportunity , you can take the first direct a positioning strategy , directly to the area of ？？the first brands to build market . After a strategic decision to execute is the key , through planning and assessment, in order to grasp the rhythm , doing different work in accordance with the various stages of development .
Door stores as consumer brands and products in contact with the window , with competitors vying for market position, its importance can not be overstated how . Atmosphere, exquisite flagship stores give consumers eat a purchase of the brand product "positioning pill ." Door Store building is a fine system engineering, building successful stores is directly related to the brand, the product image in the minds of consumers and purchase intent for the operation of a regional market success has decisive significance .
In the experience economy era , the success of anti-theft doors must store brand, product , consumer experience three factors were fully rational planning , in order to achieve the purpose of enhancing performance. Brand culture , brand strength, brand honors are based consumer confidence , boosting sales of the most effective tools to the brand in the store must leave enough display space ; product of course is the protagonist , through a single product display , store shops , etc. show a variety of ways ; consumer experience , to experience what ?
This problem must be clear , through the security door to our brand culture , brand proposition , a full range of quality and taste experience to guide a modern lifestyle suitable for drinking , which requires stores to consumers in provide a sufficient experience of space , and to achieve the purpose of cultural experiences through brand image , accessories and other integrated display . Only reasonable deal brands, products , stores the relations between the consumer experience , it really has to attract consumers , enhance the performance of "magic ."
Service to good
Good service for the security door dealer sales is crucial to establish a standardized service center, and adequate security door dealer awareness and funds for the services and making services must be done bit . Thus , in the service there is great potential to be tapped , as long as the intentions easily outperform competitors in services, in order to become the dominant regional market sales and service work is definitely to do - make the greatest possible service "brand" , allow consumers to whom praise, sales have risen. Because the power of word of mouth is huge .
Dealer who is successful , has its professional sales force to regulate the operation of the company management, such as the price system management , management, management of the sales process . With professional sales team , in order to better store sales specifications in order to better manage the distribution system, in order to better develop the catering, Chaodeng other channels , in order to be a good follow-up to the customer and maintenance.